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The services process personal data in regard to applications for grants under the Farming in Protected Landscapes programme in order to administer the programme.

The service processes personal data which is relevant to individual grant applications which may include, but is not limited to:

• name, address and contact details
• information relating to landholdings and farm businesses
• information relating to your role within the business
• information provided as part of your grant application
• any agricultural subsidies claimed

We do not anticipate we will need to process any special category (sensitive) data in relation to this processing.

The legal bases for processing personal data are:

• necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
• necessary for the purposes of the legitimate interests pursued by the controller or by a third party

We may need to share your personal data with partner organisations to support the delivery of the service you may receive. These include but are not limited to:

• Local Assessment Panel
• Department for Environment, Food and Rural Affairs (DEFRA)
• Rural Payments Agency

Information will only ever be shared when it is strictly necessary to help us provide effective services and you may have the right to refuse. We will not pass it onto any other parties unless required to do so by law or in all reasonable circumstances the disclosure is fair and warranted for the purposes of processing or subject to a data protection exemption.

We have specific data sharing agreements in place with local agencies and sometimes the law requires that we may have to pass your details on to a third party, for example, to prevent crime.

We will hold personal data only for as long as necessary for the purposes it has been collected for, to administer the grant programme. More information about our retention periods can be found in our summary Disposal Schedule (Excel file).

Please note stated retention periods may be subject to any legal holds imposed under the Inquiries Act 2005 that may concern the information and override standard retention periods.

You are entitled to a copy, or a description, of the personal data we hold that relates to you, subject to lawful restrictions. Please go to our Make a Data Protection Request webpage to find out how to make a request.

You may be entitled to rectification, restriction, objection, and erasure of your personal information depending on the service and legal basis. Please in the first instance contact Paul Esrich, AONB Partnership Manager, aonb@worcestershire.gov.uk to exercise these Information Rights or call the main È«¹ú̽»¨ County Council contact telephone number of 01905 765765.

Please see our overarching Privacy Notice for further contact details and if you have a complaint about your information rights.

We keep this Privacy Notice under regular review and we will place any updates on this web page. This Notice was last updated on 1 September 2021.