ȫ��̽��

Over 70 finalists were shortlisted by industry-expert judges, with 16 winners recognised for their excellence and contribution to the ȫ��̽�� visitor economy.

Winners will now be put forward to the VisitEngland Awards of Excellence, in the hope of being named a national finalist after going through an additional judging process led by a VisitEngland panel.

The glamorous awards evening was held at Three Counties Showground and was hosted by TV presenter and food expert, Chris Bavin. The event attracted over 370 attendees from across the business community.

Guests enjoyed a taste of ȫ��̽�� with a locally sourced menu and accompanying local wine and spirits, celebrating the best of the county’s produce. 

Lorna Robinson, Visitor Economy and Destination Manager at Visit ȫ��̽�� said: “What can I say except – wow! The awards have been an amazing celebration of ȫ��̽��’s incredible tourism sector. Every single finalist and winner should feel truly proud of their achievements. The standard of excellence across our county is nothing short of amazing, and it’s this dedication that makes ȫ��̽�� such a thriving and welcoming destination.”

“While we crowned 16 winners on the evening, everyone in the room was a winner – the passion, innovation, resilience and hard work of our tourism businesses make a real difference to our local economy and visitor experience. We can’t wait to see some of these outstanding businesses represent ȫ��̽�� on the national stage at the VisitEngland Awards of Excellence. Congratulations to all!”

Stanbrook Abbey Hotel celebrated a double win at the awards, retaining its title as Business Events Venue of the Year and securing Large Hotel of the Year. Judges commended the hotel’s exceptional hospitality, high standards of service, and the dedication of its outstanding team.

Redditch-based Attwell Farm Park also took home two awards — Large Visitor Attraction of the Year and the Accessible and Inclusive Award. The attraction was recognised for its significant efforts in improving accessibility, ensuring that all visitors, regardless of ability, can enjoy a seamless and welcoming experience.

A special award completed the ceremony, acknowledging an outstanding contribution to tourism and ȫ��̽��.

Mark Glossop, who ran the Cathedral Ferry in Worcester for over 40 years, was awarded the final award for his exceptional years of service to the community. The volunteer-led attraction has not only preserved an important part of Worcester’s heritage but also added to the visitor experience in the city for decades. Whilst also raising money for local charities through a small fee to cross the river.

The event also raised vital funds for local charity, Midlands Air Ambulance, with a prize draw raffle filled with ȫ��̽�� prizes generously donated by tourism businesses.

Over £3,500 pounds was raised to support the charity’s lifesaving work in ȫ��̽�� and the wider region.

Entries for next year’s awards open next month, and Visit ȫ��̽�� encourages tourism and hospitality businesses to get involved. The awards offer valuable recognition, increased visibility, and a chance to showcase the best of ȫ��̽��’s visitor economy on a national stage.

Further details will be published on the Visit ȫ��̽�� trade website –

Visit ȫ��̽�� Tourism Awards 24/25 Winners

Accessible and Inclusive Award

Winner
Attwell Farm Park

Highly Commended
West Midlands Safari Park

Business Events Venue of the Year

Winner
Stanbrook Abbey Hotel

Highly Commended
Hogarths Stone Manor Hotel

Camping, Glamping & Holiday Park of the Year

Winner
Plum Tree Glamping

Highly Commended
Hopley's Family Camping

Ethical, Responsible & Sustainable Award

Winner
Treeopia

Highly Commended
All Things Wild

Experience of the Year

Winner
Piston Distillery

Highly Commended 
Morgan Experience

Festival & Event of the Year

Winner
RHS Spring Festival

Highly Commended
The Battle of Evesham

Large Hotel of the Year

Winner
Stanbrook Abbey Hotel

Highly Commended
The Cottage in The Wood, Malvern

Large Visitor Attraction of the Year

Winner
Attwell Farm Park

Highly Commended
Severn Valley Railway

New Tourism Business of the Year

Winner
Wagtail Retreat

Highly Commended
Watersedge

Pub of the Year

Winner
The Kings Arms

Highly Commended
The Swan Inn & The Chequers at Crowle

Self-Catering Accommodation of the Year

Winner
Rowley Farm Holidays

Highly Commended
Elsies Cottage, Secret Bolthole and Treeopia

Small Serviced Accommodation of the Year

Winner
Abbots Grange Manor House

Highly Commended
Brockencote Hall Hotel

Small Visitor Attraction of the Year

Winner
Avoncroft Museum

Highly Commended 
Aztec Adventure

Taste of ȫ��̽�� Award

Winner
Canary & Kitchen

Highly Commended
Unwined Bistro

ȫ��̽��’s Tourism Unsung Hero
Andrew Hurley, Avoncroft Museum

Outstanding Contribution to Tourism and ȫ��̽�� Award 
Mark Glossop, Cathedral Ferry