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From luxurious new accommodations to hands-on adventures, this quintessential English county continues to attract visitors from far and wide. Visit ȫ��̽�� is proud to present a selection of the most exciting new additions to the region’s tourism portfolio.

New Openings

House of George, Broadway

Later this year, Broadway will welcome the House of George, a new 10-bedroom luxury hotel. The former doctor's surgery turned luxury boutique hotel will provide a brand-new accommodation option for people visiting the Cotswolds and ȫ��̽��.

Shepherd’s Huts at Astley Vineyard

Astley Vineyard has unveiled two charming shepherd’s huts, inviting guests to immerse themselves in the serene beauty of its rolling hills and lush grapevines. Each overnight stay includes a vineyard tour, where visitors can delve into the art of English winemaking.

Rowley Meadow Lodges

Nestled in ȫ��̽��’s scenic landscape, Rowley Meadow Lodges provide a perfect blend of lakeside tranquillity and modern luxury. These new waterside retreats are ideal for couples and families seeking an idyllic getaway.

Native at Netherwood Estate

Located on the Herefordshire-ȫ��̽�� border, Native is a new farm-to-table restaurant with rooms at the Netherwood Estate. Formerly known as Pensons, Native offers hyper-seasonal modern British fine dining, featuring ingredients sourced directly from its extensive vegetable gardens. Guests can even join chefs for a guided tour of the gardens to explore the sustainable ethos behind every dish.

Brand New Experiences

Be a Pub Landlord in a Historic ȫ��̽�� Village

Step into the shoes of a traditional pub landlord at The Queen Elizabeth Inn, a 500-year-old establishment steeped in history. Visitors will learn the art of brewing, pouring, and serving British real ales using a hand-pull pump. The experience includes a hearty lunch and a guided tour of Elmley Castle, featuring quintessential landmarks like charming thatched cottages.

Butter Churning in Broadway

Travel back to the 17th century at the Broadway Museum & Art Gallery, where you’ll learn the age-old craft of butter churning. Sample your handmade butter and enjoy a hearty seasonal meal—a stew in winter or a classic ploughman’s in warmer months—served with warm bread to complement your creation.

Unlock Diglis Island’s Secrets

Discover the hidden treasures of Diglis Island, located in the River Severn. This guided tour reveals the island’s industrial heritage and secluded beauty, with access to normally off-limit areas. Enhance your visit with tips from a local professional photographer, who will help you capture memorable moments.

Tea & Tales: Walking in the Footsteps of Lewis & Tolkien

Embark on a walking tour through the Malvern Hills, exploring locations that inspired literary greats C.S. Lewis and J.R.R. Tolkien. Along the way, visit St. Ann’s Well and other historic sites before concluding with a traditional afternoon tea at a Georgian hotel, complete with scones, sandwiches, and fine teas. This experience is a must for fans of literature, scenic walks, history and cake.

Anniversaries in 2025

60 Years of Severn Valley Railway

In 2025, the Severn Valley Railway commemorates 60 years of preserving heritage rail. One of ȫ��̽��’s most cherished attractions, the railway continues to delight visitors with nostalgic journeys through the picturesque countryside of ȫ��̽�� and Shropshire.

20th Anniversary of the Malvern Walking Festival

The 20th anniversary of the Malvern Walking Festival in 2025 marks two decades of celebrating the stunning landscapes of the Malvern Hills. Taking place from Saturday 24 May to Sunday 1 June 2025, this milestone event offers a programme of themed and guided walks.

Councillor Adam Kent, Cabinet Member for Economy, Infrastructure and Skills at ȫ��̽�� County Council, said: “ȫ��̽�� continues to go from strength to strength as a destination that offers something truly special for visitors from across the globe. From luxurious new accommodations to unique experiences steeped in our county’s heritage, the developments for 2025 showcase the creativity and vibrancy of our local tourism sector. These new attractions not only enhance ȫ��̽��’s appeal but also play a vital role in supporting our economy, creating jobs, and celebrating everything that makes this county a fantastic place to visit, live, and work.”

The Visit ȫ��̽�� website provides plenty of inspiration to plan your perfect trip.