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This free-to-attend event from 8:30am – 1pm, aims to empower local tourism businesses with insights, tools, and strategies to make 2025 a standout year.

The conference will feature a lineup of influential speakers addressing key topics, including emerging tourism trends, storytelling through marketing, and leveraging AI to save time and resources. 

Attendees can expect actionable advice, inspiring case studies, and networking opportunities to connect with like-minded professionals from across the county.

Councillor Adam Kent, Cabinet Member for Economy, Infrastructure and Skills at ȫ��̽�� County Council, said: “Tourism is a cornerstone of ȫ��̽��’s economy, contributing significantly to local jobs and growth. In recent years, we’ve seen ȫ��̽��’s visitor economy go from strength to strength, attracting more visitors and investment than ever before.

“The Visit ȫ��̽�� Conference is a fantastic opportunity for local tourism operators and businesses to build on this momentum, gain fresh insights, embrace innovation, and connect with industry leaders.

“I encourage everyone involved in the county’s tourism sector to join us at this landmark event and take advantage of the expert advice, networking opportunities, and the tools on offer to make 2025 another record-breaking year for ȫ��̽��.”

Speakers at the conference include:

• Andrew Stokes, VisitEngland Director, will deliver a keynote session exploring the future of tourism and emerging trends, offering invaluable insights for the sector
• Claire Packer, Head of Audiences & Communications at the Black Country Living Museum, will share the museum's success story in crafting memorable marketing campaigns through storytelling
• Nicola Hewitt, tourism consultancy expert at View from the Hill, will lead an interactive workshop on quick and effective planning for 2025, ensuring participants leave with actionable strategies.
• Paul McGillivary, of Remote, will delve into the exciting potential of AI in tourism, highlighting how it can streamline operations and enhance visitor experiences

The day begins with a networking breakfast, providing an excellent opportunity for attendees to connect with peers before the sessions start.

Local businesses can also have opportunity to meet new clients and showcase their brand to tourism professionals by buying an exhibitor stand. Stands are available to purchase for £175 excluding VAT and can be booked by emailing the Visit ȫ��̽�� team on visitworcestershire@worcestershire.gov.uk.

Tourism professionals are encouraged to secure their free place now via the Visit ȫ��̽�� website.