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Taste ȫ��̽��, organised by Visit ȫ��̽�� will launch a three-week program of special offers and exclusive discounts at eateries across ȫ��̽�� from 7 – 27 October. 

Adding a touch of fun to the event, the Taste ȫ��̽�� stand will have an interactive photo opportunity in The Tipple Zone at the Malvern Autumn Show. Guests are invited to snap a picture in the beautiful autumn backdrop and share their photos across social media.

Councillor Adam Kent, Cabinet Member for Economy and Skills at ȫ��̽�� County Council, said: “The launch of Taste ȫ��̽�� at the Malvern Autumn Show is a fantastic opportunity to showcase the incredible variety and quality of our local food and drink industry.

“This initiative not only highlights our county’s rich culinary heritage but also supports our local businesses, which are a vital part of ȫ��̽��'s economy.”

“From farm-to-fork producers to innovative distillers, we are proud to champion the best of ȫ��̽��’s vibrant food scene. Events like this help to boost our visitor economy, and I encourage everyone to explore and enjoy what’s on offer during this exciting celebration.”

In celebration of the launch, a unique ȫ��̽��-themed cocktail, The ȫ��̽�� Foragers Bramble, has been crafted in collaboration with Piston Distillery, which features their locally crafted dry gin and apple juice from Clive’s Fruit Farm in Upton Upon Severn.

Visitors will have the exciting opportunity to sample this delightful cocktail for free. The first 100 guests who sign up for the Taste ȫ��̽�� Golden Ticket between 1 pm and 2 pm on Saturday, September 28th, will receive a complimentary cocktail.

Grace Stringer, Managing Director of Piston Distillery said: “Working together to curate a ȫ��̽�� inspired cocktail called the ȫ��̽�� Foragers Bramble has been a privilege.”

“We are looking forward to partnering up with Visit ȫ��̽�� at the Malvern Show in The Tipple Zone to talk all things, drink, ȫ��̽�� and the upcoming Taste ȫ��̽�� event.”

Taste ȫ��̽�� is set to unite the very best of the county’s food and drink scene, all accessible through one voucher available to download, free of charge from the Visit ȫ��̽�� website. 

The initiative will also spotlight local producers through a series of "foodie hero" stories over the three-week celebration. Among the highlights is a specially created ȫ��̽�� dish by Ivan Tisdall-Downes of Native at the Netherwood Estate, created exclusively for Taste ȫ��̽��. 

With new restaurants, cafés, and bars being regularly added to the “Food & Drink Finder” on the Visit ȫ��̽�� website. Customers can now